Position Paper #4 Wild Card

 Top PR Firms

      For my wild card paper, I wanted to do something directly involving public relations. To be directly linked to public relations, you have to know what it is and how it works. Public relations whose abbreviation is PR is Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties (PR Wiki). Public relations is marketing and advertising one's brand or image to the public in a positive light. Public relations showcases specialists managing and organizing someone's brand, company, or a celebrity. A public relations professional is in charge of creating and executing a PR strategy, helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements. They also help clients defend their reputations during crises that threaten their credibility (Public Relations Blog). Public relations makes you cautious of how a brand, company, or a celebrity is perceived by the public. Public relations opens the door to exposure. Mostly PR specialists are there to make sure the brand, company, or a celebrity is shown in a good manner and diverts anything negative. Public relations is the bridge between brand, company, or celebrity and the public. Public relations shows you what it wants to show you and nothing more. 

    The feedback from the public allows PR specialists to execute a better perception of how you see things. The most common use of PR is through social media and press. Companies, brands, and or celebrities release press and social media usage to appeal to the public. Whether or not when something is bad or negative publicity, it is not clear if the client is the one to initiate the apology or message or the PR team influences them. Either way the PR team cleans up the mess. Basically with every good publicity comes bad publicity. PR teams have to do a credible job to balance both. For some it could work; they can use their bad publicity to their advantage and make them more popular. Or the latter, it could damage the client as a whole. There is one company PR team that can't seem to catch a break. The company is Johnson and Johnson. Johnson and Johnson PR team is working overtime to save this company from any more dire crisis but it seems things are not in their favor. I know the J & J PR team has tried to salvage this company to revive but things are not going according to plan. In this wild card paper, I will give top PR firms. In fact there are 7 different types of PR. Those include Strategic communications,  Media relations, Community relations, Internal communications,   Crisis communications, Public Affairs, and Online and social media communications. These 7 types of PR are what shapes what some firms and agencies use to correctly support the client. I will be naming a few of the top PR firms. The top PR firms are Edelman, Finn Partners French|West|Vaughan, Kivvit, and Taylor. 

These PR firms were top because of their excellent net fees. They accumulate the most revenue from their counterparts and have proven that they are reliable PR firms. Starting back from rank 5, Taylor is an agency of creative thinkers that specializes in brand building through conversation. As Shaper of Influence, we do this for the world's leading brands with an integrated team across all marketing disciplines. Whether it's developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything we produce is designed to inspire, incite, and shape conversation for the benefit of our client partners, their customers and stakeholders. Founded in 1984, Taylor is headquartered in New York, with offices in Los Angeles, Chicago and Charlotte (Taylor Firm Info). Taylor PR firm is consistent with social media engagement and analyzes the clients wants and needs. Clients Include: BPAA, Capital One, Captain Morgan, Circle K, Crown Royal, Guinness, Panini America, P&G, Samsung (Taylor Firm Clients). Coming at 4th place rank for the top PR firms is Kivvit. Kivvit PR firm's specialty is public affairs which is one of key components of different strategies of PR. What sets Kivvit apart is our unique ability to integrate cutting-edge and proprietary data, tools and technology to inform a full suite of strategic communications, content and creative development, and data-driven advertising capabilities. Our wide-ranging expertise and relentless focus on measurement means our work efficiently utilizes resources to create impactful strategies, maximize results and achieve goals for our clients (Kivvit Firm Info). 

    Kivvit has won several awards for their tremendous work as a PR agency. This has landed a spot on the list for highest ranking PR firms. Kivvit headquarters is located in Chicago, Illinois. To take the 3rd spot in top PR firms in America is French| West| Vaughan. The thing I really like about this PR firm is their name is so unique from others. This PR firm has 3 partners that all contribute to the success of this lovely PR firm. French/West/Vaughan (FWV) is the Southeast's leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001. FWV is ranked No. 15 on the list of the nation's largest PR firms (2021 O'Dwyer's Ranking of Top U.S. PR Firms) and has been in the top 20 for nearly two decades (F|W|V Firm Info). This PR firm holds some of the biggest companies as their clients. Their clientele includes Disney, Wrangler, and Volvo Group. The top PR firms to round about the list are Finn Partners and Edelman. Peter Finn founded Finn Partners to build an agency with a heart and conscience that any brand in the world would want to hire when looking for an agency partner. Integral to this vision, from day one, is a set of core values that FINN employees bring to life each day-- work hard and play nice, make a difference in the world, create amazing work, commit to DEI, take smart risks, be the best place to work and collaborate. The challenging events of 2020 demonstrated that centering our culture and community on these values would rally 750 people to- support each other and provide best in class results for clients across the global and industry sectors. Services include advertising, branding and positioning, content, corporate reputation, corporate social responsibility (CSR), crisis communications, digital marketing, influencer programs, integrated marketing, marketing automation, media relations, public affairs, research and insights, social media, thought leadership, video and websites (Finn Partners Firm Info). 

    Finn Partners is located in the "Big Apple" and showing promising growth to provide the utmost best tactics for PR. Last but not least is the firm that has been ranked #1 since 2012 and one of the biggest PR firms in the nation.  Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders (Edelman Firm Info).Edelman holds a number of offices located all over the United States. The thing that places Edelman at the top is because not only are their services ranked the best, they also cater to international and handle business overseas. Overall, these top PR firms have proven their excellence and show their services to be top notch.